Chief Creative Officer, Publicis Groupe Ukraine and Czech Republic

President, Art Directors Club Ukraine

Kosta believes an idea is worth making only if it changes something real, outside the ad break. That belief has brought him multiple Cannes Lions, including the first Gold Ukraine ever won at the festival, and more than 300 awards at international shows.

He sees those less as personal wins and more as proof that Ukrainian creativity belongs on the main stage. He was also the first Ukrainian to sit on the jury at Cannes Lions and other top international shows, and still calls it the best creative course he's ever taken, and the only one where someone else paid for the flight.

His working rule is simple and a little stubborn. Most "impossible" briefs are just briefs someone stopped pushing on too early.

He keeps pushing.