Laura Pirkis is Head of Strategy at AMV BBDO. Spy, turned lobbyist, turned planner, Laura is fascinated by advertising’s ability to drive behaviour change. Since her move into advertising a decade ago, she has developed strategies on subjects as varied as our bizarre relationship with the toilet, for Andrex’s ‘Get Comfortable’ platform, helped to tackle violence against women and girls, with the Home Office’s ‘Enough’ campaign, and shaped women’s relationship with exercise, for Sport England’s ‘This Girl Can’. A Cannes Lions and IPA Effectiveness award winner, alongside running a department of 30 incredible brains, Laura leads the strategic thinking across AMV BBDO’s government portfolio, which includes, the Home Office, Department for Transport, Department for Health & Social Care, and the Department for Education. When she’s not working, she’s kept insanely busy by her three daughters – who consistently prove to be her greatest strategic challenge.