Lavinia started her career in Bologna, Italy, then moved to Milan to join the digital team in Publicis, then switched to Ogilvy where she grew up to Executive Creative Director, leading teams with a fully integrated approach, aiming to spark a conversation. She likes to think of advertising as an emotional and entertaining experience, with people at heart.

Through the years she met many international clients (Nutella, Prime Video, Jeep, Fiat, S.Pellegrino, Emergency), collected many awards (Cannes Lions, Eurobest, LIA, Clio and Clio Entertainment, Effie Awards, New York Festivals, ADCI Awards) and served in many national and international juries (Cannes Lions, ADCE, New York Festivals, Clio, Gerety Awards). She was also jury chair at the ADCI Awards and Young Lions Italy.

If not at the agency, you can find her in a bookshop or hanging around at some music festival.