Lorenz Langgartner started his advertising career as intern copywriter at Serviceplan Munich in 2009. Since 2015, he co-leads Serviceplan Innovation, the network's creative R&D unit, developing new products and innovative media with a focus on design and craft. During his career, he has won over 1000 awards – including 50 Cannes Lions (1x Titanium), SXSW Best of Show, as well as a D&AD Black Pencil.