Louis is an Executive Creative Director with over 15 years of experience shaping creative strategy, brand storytelling, and high-end digital experiences.

As Executive Creative Director at Active Theory, he guides the studio's global creative vision, merging high-level strategic thinking with a maker's intuition. His leadership philosophy centers on sustainable team growth, collaboration, and a deep connection to craft, ensuring that every project achieves both creative ambition and meaningful impact.

As part of Active Theory's leadership team, Louis is closely involved in shaping the studio's business direction alongside his peers, connecting with executives and creative leaders with a focus on new business and storytelling. Throughout his career, he has built and led design teams across production studios, advertising agencies, and startups, including Active Theory, Mojo, Makemepulse, WatsonDG, Mediamonks, and TBWA, working with brands such as Netflix, Google, Nike, Awwwards, Adobe, Ubisoft, A24, and Disney.

Beyond Active Theory, he works as an entrepreneur, design coach, and consultant, helping companies with strategic and design direction.