Luc is the CEO and co-founder of The Good Company, one of France’s leading purpose-driven agencies. The Good Company is a certified B-Corp company, a ‘Benefit Corporation’ by French law and a proud donor to 1% for the Planet.

Launched in 2019, The Good Company was voted France’s ‘Agency of Tomorrow’ in 2020 and France’s ‘Responsible agency of the year’ 3 years in a row between 2021 and 2023. In 2021, Luc was also voted ‘advertising personality of the year’ in France.

Born in Plymouth, UK, Luc has dual Franco-British nationality. After studying SPS at Cambridge University (BA/MA Hons) and a post-graduate (DESS Communication Politique et Sociale) at La Sorbonne-Paris 1, Luc started his career at Publicis in 2000. He worked as an international brand strategist for clients such as Renault, Vodafone, Club-Med and Coca-Cola.

In 2003, Luc joined Agence V (Omnicom) as CSO. During Luc's 7 years at V, the agency quadrupled its revenues winning prestigious accounts such as Volkswagen, Skoda, L'Occitane, 118 218 and Meetic. At Agence V, he built a reputation as a multi-disciplinary, multi-cultural strategist. In 2005, Luc became a key shareholder of the agency.

In 2010, Luc founded a brand new agency with 2 business partners : Herezie. As co-founder and CSO of Herezie, Luc helped establish Herezie Group as a truly international agency and one of France’s biggest independent communications groups, acquiring digital and shopper marketing agencies along the way. Herezie's main clients included Amazon, Amazon Prime, the Coca-Cola Company, Carlsberg, Henkel, Essilor and Samsung.

In June 2017, Luc joined Publicis Worldwide in the newly created role of Chief Strategy and Transformation Officer. As CSTO of Publicis Worldwide, Luc worked on the business transformation of companies such as Renault, Engie, Orange, L’Oreal and Carrefour (cf. ‘Act for Food’).

Since its launch 6 years ago, the Good Company has won many awards (eg. Cannes Lions, Eurobest, Effies, Epicas, LIA …) and works with advertizers including LVMH, Monoprix, Accor and Sidaction.

Throughout his career, Luc has had the opportunity to sit on many festival juries including those for the French Effies, the Euro-Effies, the Eurobests and has been twice a juror at the Cannes Lions (Creative Effectiveness and Health and Wellness).

When Luc isn’t busy building brands, he likes to over-intellectualize football, drink wine and spend time with his wife and two kids.