Ludovica is an explorer of present and future trends in the world of communication and a Branded Entertainment strategist, with a background as an Executive Producer of TV formats and a Production Manager for large-scale musical events. She is the Head of FUSE and Head of Content & Entertainment at Omnicom Media Group, where she applies empathetic listening to study new generations and cross-generational audiences. She also develops new ways to use social media entertainment and experiences in brand communication, proposing an effectiveness model based on balancing equity KPIs and quantitative metrics.

Ludovica has contributed to the growth of Branded Entertainment culture in Italy, creating projects for McDonald's, Barilla, Beiersdorf, Google, Renault, Samsung, Lidl, Henkel, and many other brands.

She is a Board Member of OBE, leads the strategy table at UNA, and is part of the organizing committee of Intersections.

She is passionate about music, cinema and contemporary art, and is a keen observer of Fandom & Community culture.