Responsible for launching a gaming and sports operation in 2024, focused on the South American and European markets in partnership with White Rabbit Budapest and Squarepixel Rio de Janeiro, Luis Paulo Gatti is an Executive Creative Director and Head of Entertainment with nearly 20 years of experience.

He began his career in Rio de Janeiro as an Art Director and has worked at major advertising agencies around the world. Including cities such as São Paulo, Dubai, Berlin, and Stuttgart, before moving to Budapest.

He always believed that advertising was meant to entertain, instead of interrupt. That is why he is always looking for opportunities to transform his ideas into real experiences.

Along his career, he has achieved recognition in the main advertising festivals, including Cannes Lions, D&AD, Clios, LIA Awards, The Oneshow, ADC Global Annual Awards, Eurobest and served as a jury member in many festivals around the globe.

Besides being creative, Luis Paulo Gatti is also a Teacher & Coordinator at Miami ad School LATAM, where he helps to develop young talents.