Mandarva Stenborg has spent more than 20 years working in PR and communications strategy, building a career that spans the private sector, the start-up world, a role as PR Director in the outdoor sports industry, and several communications agencies. For eight years she led Abby World as CEO, growing the agency into one of the most awarded independent shops in the Nordics, before transitioning into her current role as COO following Abby World's 2026 acquisition by the Norwegian agency group TRY. Under her leadership as CEO, Abby World won recognition across every major industry competition, including runner-up for Independent Agency of the Year at Eurobest, Silver at Cannes Lions, Bronze Pencils at The One Show, and a Black Pencil at D&AD. Beyond agency leadership, Mandarva is deeply committed to developing the next generation of communications talent: she sits on an advisory board and teaches at Berghs School of Communication. Her professional passion lies at the intersection of leadership, talent and recruitment, and culture-building - the belief that strong creative work starts with strong teams and the environments that let them thrive. As Abby World enters a new chapter within TRY, she continues to champion the people and culture that have driven the agency's success.