Margarida Pedreira is a creative with over two decades of experience in communication and digital transformation. With a Fine Arts background and a profound interest in the arts, Margarida specialises in digital advertising, where she combines her passion for creativity with technological precision.

She began her journey in interactive design in 2003, following a postgraduate degree in Communication and Image. Since 2015, as a Creative Director, she has led award-winning teams and projects for a wide range of national and international brands, demonstrating a remarkable ability to blend creativity and technology.

Now serving as Chief Creative Officer at Havas, her vision is to drive innovation and creative excellence within the digital landscape, fostering a stronger integration between creativity, content, social-first thinking, and the new forms of communication that are reshaping our industry.