María Álvarez is Managing Director of dentsuX Spain, bringing more than 25 years of experience in media, marketing, communications and business transformation. Throughout her career, she has held senior leadership positions across some of the industry's leading agency networks, including dentsu, WPP, GroupM, Publicis Media and Zenith, driving growth, innovation and client success at both local and international levels.

Her expertise spans strategic communications, media innovation, digital transformation and new business development, having led multidisciplinary teams and worked with major brands including Orange, Toyota, Heineken, L'Oréal, Huawei, Fiat Group and Colgate Palmolive, among others. Her work has been recognised with multiple industry awards, including Gold and Bronze Sol Awards, Gold and Silver AMPE Awards, a Grand Prix at Publifestival, and several Eficacia shortlist recognitions.

María is a passionate advocate for innovation and talent development. She serves as a professor in Digital Marketing and has actively contributed to the industry as a jury member for the Cannes Lions International Festival of Creativity (Media Jury 2022), the TikTok Ad Awards 2024. In 2022, she received the Olimpia Valencia Award in recognition of her professional achievements and contribution to equality and leadership. As a Eurobest juror, she brings a strong combination of strategic thinking, creative effectiveness expertise and a genuinely international perspective.