Martina is most likely to be overheard saying, ‘Let's do this!’ A trained journalist who once dreamed of becoming a war correspondent, she instead ended up in the trenches of international media, every bit as ruthless, tactical and unpredictable. After leading editorial teams, commissioning content and developing content strategies across multiple platforms, she crossed to the agency side, helping agencies win clients, grow businesses and build brands. Having held senior Growth, Marketing and New Business roles across leading network agencies, she is passionate about the intersection of creativity, effectiveness and commercial impact. When she's not running after her two daughters, she's most likely lamenting Manchester United's latest result, watching Law & Order: SVU, or spending time with her husband, in that order.