Mathieu is an advertising agency executive with over 15 years of experience in the industry.

Almost a homegrown talent of BETC, he quickly specialized in projects at the intersection of entertainment, sports, and new technologies.

Appointed Managing Director in 2021, Mathieu is still committed to guiding his clients while also leading a new department within the agency, focused on bold and innovative projects. He is also actively involved in mentoring young talents, and in driving the agency’s international growth, particularly across the African continent.

No stranger to Eurobest, Mathieu has won multiple awards there, including a Grand Prix in Mobile in 2020. He firmly believes that advertising is only truly effective when strategy and creativity work hand in hand.