Matthieu Vercruysse is a multi-skilled leader with more than 20 years of experience as a senior expert in transformation, digital, and modern marketing. Throughout his career, he has worked with leading holding companies (Dentsu, WPP/Ogilvy, Publicis Groupe) and global brands, guiding them through the challenges of innovation, integration, and organisational change. Currently based in Brussels, his hometown, he has also worked in leading agencies in Paris, London, and Dubai, where he contributed to award-winning campaigns and initiatives that helped reshape the role of marketing in business.

With a strong focus on innovation and transformation, Matthieu has been at the forefront of exploring how new technologies — from the early days of digital, to social platforms, and most recently Generative AI — are redefining the impact of tech on how brands connect with people. He champions experimentation while keeping a sharp eye on strategic purpose, making him a trusted voice in modern marketing. His mantra is clear: ‘Strategy and Creativity first, Tech as an enabler.’

Inspired by collaboration and the next generation of talent, Matthieu believes in blending human creativity with technological possibility to create meaningful progress.