Maud Mulder
Maud Mulder
Creative Director
BETC
FRANCE
Biography
After graduating from ESAG Penninghen, specializing in Graphic Arts, she began her career working for luxury brands such as Celine, Lancel, Dunhill & Lacoste.
To broaden her understanding of international brands, Maud went to work for 4 years in Montreal.
There, she added to her creative expertise digital skills, TV advertising & corporate communication.
She then joined FutureBrand for whom she worked for 5 years, then becoming one of the driving forces behind the development of Nespresso. She is also behind the Activia & Blédina redesigns.
She then became the Creative Director of Brand Union Paris from 2016 to 2018, notably developing the identity & the brand universe of the new Italian airline Air Italy.
Her career took her to BETC, where she is now in charge in charge of branding projects & management of the creative team, notably on the Bouygues Telecom, Accor Hotel Arena and Moroccan Tourist Office accounts.