Melissa is Creative Lead at Omnicom Health France, where she heads the creative department and develops work for brands across global and local markets.

With more than 30 years in advertising, her career has spanned consumer, healthcare and consumer healthcare communications. Bicultural and bilingual, she brings an instinctively international perspective to creative work and an understanding of how ideas and cultural nuances travel across markets. Since first moving into healthcare in 2007, she has brought the instincts of consumer advertising into a sector where complex challenges demand both clarity and imagination.

Her work has earned both international and local creative recognition, from major campaign wins to smaller, fiercely creative projects built to make an impact without enormous budgets. She is particularly drawn to finding unexpected solutions within real-world constraints, proving that the strength of an idea is not determined by the size of its production budget.

At heart, she sees creativity as problem-solving. She loves difficult briefs, contradictions and puzzles that demand a different way in. A strong believer in visual craft, she is particularly inspired by photography and the ability of a single image to communicate an idea before a word has been read.