Michele (or better Michi) is a Creative & Innovation Lead with over a decade of experience shaping campaigns for some of the world’s most iconic brands, including McDonald’s, Ferrero and P&G. With a background in Strategic and Product Design from Politecnico di Milano, Michi has built a career at the intersection of creativity, technology and culture, consistently driving ideas that resonate across digital, social and experiential platforms. Throughout this journey, their work has been recognized with prestigious honors such as ADCI, Effie and Cannes Lions awards, reflecting a commitment not only to originality but also to effectiveness and impact.

Beyond agency life, Michi teaches Fenomenologia dei New Media at IED Milan, where they inspire students to explore the evolving relationship between technology and human behavior. A passionate mentor and team leader, Michi believes that creativity thrives when it pushes boundaries and anticipates change. Inspired by the fusion of design thinking, emerging technologies and storytelling, they are dedicated to crafting communications that are as innovative as they are culturally relevant, shaping meaningful connections between brands and people.