As Global Chief Strategy Officer at AKQA, Miriam Plon Sauer guides strategic direction for world-renowned brands, excelling at unearthing critical insights and fostering authentic connections between brands and consumers. With over two decades of experience in brand strategy, her tenure at AKQA has seen her make profound impact leading strategy for major accounts including Volvo, Netflix, Jordan, TikTok, LEGO, and Discord.

A passionate advocate for brands as transformative forces, Miriam drives strategies that connect creativity with commercial success while pushing boundaries through innovative approaches that merge creativity with cutting-edge technology and social impact.

Most notably, she played a key role in the groundbreaking "Sounds Right" initiative for the Museum of the United Nations and Spotify, which made NATURE an official artist on streaming platforms for the first time, channeling music royalties directly into frontline conservation projects. This innovative campaign won four Cannes Lions including the prestigious Grand Prix for Innovation in 2025.

Miriam advocates for inclusive brand purpose and believes agencies should assume greater responsibility in making brands a force for good. Her work demonstrates how strategic thinking can reshape business models and create meaningful cultural impact while driving commercial success.