Najoh Tita-Reid
Najoh Tita-Reid
Chief Brand & Experience Officer
Mars Petcare
GLOBAL
Biography
Najoh Tita-Reid is the Chief Brand & Experience Officer at Mars Petcare, where she leads the strategic growth of a diverse portfolio of nutrition brands and health services. She focuses on creating a seamless, innovative consumer experience across physical and digital platforms. Throughout her career, Najoh has held key roles at some of the world’s leading global companies in technology, healthcare, pharmaceuticals, and consumer goods, including Bayer, Merck, Procter & Gamble, and Logitech.
As the former Global CMO of Logitech, she oversaw marketing, brand equity, communications, branded and direct-to-consumer e-commerce, and the company’s internal creative agency, driving global growth through innovative strategies. She also established Logitech's first Global Commercial Marketing Organization for both Business-to-Consumer (BT2B) and Business-to-Business (B2B) sectors.
With expertise spanning healthcare, technology, nutrition, and Petcare, Najoh advocates for cross-industry collaboration to create a better world for pets and improve human lives. Her leadership has earned her recognition, including Campaign U.S.’s CMO 50, Fortune’s Top 50 Entrepreneurial CMOs, Yahoo! Finance’s Hero Women’s Role Models, Women’s Tech Network’s Top 100 Women to Watch and honored with AdWeek’s Brand Genius Award.
A champion of diversity, Najoh co-founded the Black Executive CMO Alliance, reflecting her commitment to inclusive leadership and transformative marketing.