Najoh Tita-Reid
Najoh Tita-Reid
Chief Brand & Experience Officer
Mars Petcare
GLOBAL
Biography
Najoh Tita-Reid – Ms. Tita-Reid has served as Chief Brand and Experience Officer at Mars Petcare, leading brand, experience, digitalization and technology to drive business growth and transformation. From 2020 to 2023, Ms. Tita-Reid led global marketing as Global Chief Marketing Officer for Logitech, a global technology company. Also at Logitech, she previously held the roles of Global Commercial Marketing Head, where she developed the first global commercial organization, and leader of the Global Marketing Reinvention team. Previously, Ms. Tita-Reid served as Global Chief Marketing Officer and Executive Board Member for Hero-AG, a global healthy food company. In this role, as a member of the executive board she led global marketing, R&D, innovation, sustainability and quality functions. Prior to Hero-AG, Ms. Tita-Reid held leadership positions in healthcare at Bayer PLC, where she served as General Manager serving as Vice President-Country Division Head for Consumer Care in the UK and Ireland, and at Merck & Co, Inc., where she served in various roles, including General Manager for Western Europe. Earlier in her career, Ms. Tita-Reid spent 19 years at Procter & Gamble, where she managed a several multi-billion dollar consumer brands in the baby and feminine care categories, spearheaded multi-cultural marketing strategy across 15 billion-dollar brands, and led the multi-brand business unit for Hispanic and African American consumers. During her tenure, Ms. Tita-Reid trained and developed the P&G marketing function on ethnic and scale marketing and created breakthrough marketing strategies. Ms. Tita-Reid graduated with a Bachelor of Arts from Spelman College and holds an M.B.A. from Fuqua School of Business at Duke University. Ms. Tita-Reid has extensive experience as a multi-faceted executive with global marketing expertise, she has a record of strategic and operational ingenuity and transformation across complex organizations and a breadth of experience across the US and Europe.