Nicola is an accomplished Statistician and Analyst with over 20 years of experience across government and research sectors. Her analytical expertise has shaped key public policies, informed national budgets, and guided commercial strategies for leading businesses and media agencies.

She has delivered insights that drive consumer engagement, product development, and brand loyalty, while helping advertisers and media planners harness data for audience targeting and campaign effectiveness. Her work enables clients to understand what motivates employees and customers, what drives brand loyalty, how to identify and reach key audiences, how to identify critical products and services, and position offerings for maximum impact.

Nicola leads the Insight Data Science Team, providing specialist consultancy, advanced analytics, and actionable recommendations. She is known for translating complex analysis into clear, compelling narratives and for building trusted relationships with clients across sectors.

Her methodological toolkit includes predictive modelling, data fusion, segmentation, conjoint analysis, driver analysis, demand forecasting, and structural equation modelling. She has designed and delivered high-impact consultancy solutions, including segmentation models adopted by global brands and initiatives that influenced national policy.

Nicola brings clarity to complexity—translating data into decisions that matter.