Pavel Hejný is an award-winning advertising photographer based in Prague. Born in 1986, he studied stage design before pursuing photography at the Academy of Arts, Architecture and Design in Prague. His background in theatre continues to shape his approach to image-making, bringing together visual storytelling, precise composition, and a strong sense of human emotion.

He began collaborating with the Czech National Ballet in 2007, developing a lasting connection with dance and performance. Alongside his theatre work, he has built an international commercial portfolio, creating campaigns for brands including Škoda Auto, Volkswagen, Adidas, Vodafone, Pilsner Urquell, and Erste Group, as well as organisations such as UNICEF and People in Need.

His campaigns for Newsweek and Reportér have received international recognition at Cannes Lions, the Clio Awards, Golden Drum, and the ANDY Awards. In 2018, he received the Lucie Award for Print Advertising Campaign of the Year at Carnegie Hall in New York. He has also been repeatedly selected among the 200 Best Advertising Photographers Worldwide.

Working across advertising, portraiture, automotive and dance, Pavel combines carefully crafted imagery with an interest in authentic expression. His practice also explores integrating photography, CGI, and AI while keeping human presence central to the image.