I'm a Creative Director creating work at the intersection of sport, culture and community.

My perspective doesn't start and end with a brief. I’m curious about people, culture and the things that bring us together. That curiosity sits at the heart of how I approach creative direction, finding the idea, building the world around it and bringing the right people together to make it real. I draw from advertising, sport, photography, community and culture, always looking for a perspective that feels human, relevant and a little unexpected.

A FEW THINGS THAT SHAPE MY PERSPECTIVE

SWIM DEM CREW

Co-founded a swimming community in 2013 that's grown into a movement built around connection, wellbeing and belonging.

HOSTING

Host and moderate conversations across creativity, sport and culture for brands, communities and live audiences.

PHOTOGRAPHY

A personal practice that informs how I observe people, places, and culture.