Rafa Gil Fuentes is a Creative Director at CHINA -part of LLYC-. With over 15 years of experience in advertising at Spanish agencies. Gil Fuentes has worked for clients such as BMW, Vodafone, IKEA, Banco Sabadell, Seagram’s Gin, Asics, Adolfo Domínguez, and the Sitges International Fantasy Film Festival. His work has also been recognized at prestigious advertising festivals including Cannes, El Sol, El Ojo, Laus, and the Club de Creatividad.

At his first agency, S,C,P,F… (where he spent 12 years and rose to Creative Director), he developed a strong strategic profile—something reflected in a body of work full of examples of how creativity and strategy can build, transform, and grow brands. Rafa is an admirer of simple yet powerful ideas, a lover of copywriting (especially long body copies), and passionate about working with people from diverse profiles and backgrounds.

He also plays guitar and played in different bands. Actually, music it’s the only thing that could make him quit advertising. But since Rafa plays in a dad band, that doesn’t seem likely to happen.