I am currently Head of Production at Havas Lisbon, where I budget, contract, and produce advertising and content campaigns for some of the world’s leading brands.

My career began at the Lisbon International Fair, where I worked in event production for 13 years. Later, I worked as a freelancer in Fashion and Advertising production and then joined Elite, where I worked as a Publicist, managed actors, and served as Director of Elite Model Look Portugal. I was also PR for the world final of the competition, managing sponsorships and overseeing the event organization.

I hold a Postgraduate degree in Luxuryco from Universidade Católica, and throughout my career I have gained solid experience in advertising, fashion, event management, and communication.

I have also served as a jury member at international festivals:

Cannes Lions (Film Craft, 2022 – France)

MadStars (Film, 2023 – South Korea)