I believe strong branding always starts with a good concept. Everything I create starts with strong conceptual thinking. The constant dialogue between vision and craft defines my approach.

As VP and Chief Creative Director at Carré Noir, I shape creative excellence across all disciplines while remaining hands-on, from concept to production. I lead large-scale branding programs, Design Systems and Branded Experiences for international and institutional clients including Visa (global), Accor (global), Gaumont, Bulgari, Dacia, the City of Paris, La Poste Groupe, Nespresso (global), Taittinger, Accor (global) and Bonduelle (global) to name a few.

I have also built and led the agency’s experience, motion and AI capabilities, integrating emerging technologies into creative workflows to expand ideation, production, and new forms of expression, always in service of strong concepts, never at their expense.

I hold a BFA in Graphic Design and Motion Design from the Art Center College of Design in Pasadena, California. My work has been recognized by numerous international awards, including Transform, Wolda, Creativity International, TopComs, and Stratégies, and I have served as a jury member at industry awards such as Eurobest 2022 in London.

Beyond branding, I spend time taking pictures, work as an illustrator, represented in North America and Europe, and write electronic music, having released several records under the Scorpio and Pink Thing labels. These parallel practices form my multidisciplinary approach and exploration in the creative landscape.