Sarah Amatori is Creative Director at McCann Health Boot. After more than 10 years in consumer advertising, healthcare communication changed her life.

And she believes that it can impact a lot in the lives of other people too.

She has a special vocation to find that point of intersection where health meets our culture, be it cinema, music, design, and any other type of passion.

She falls in love with ideas that push health closer to us, going beyond boundaries, and make people understand that health, in the end, is simply about life.

Sarah strongly believes in the great power of freedom and inclusion.

In addition to numerous national awards at the Italian Art Directors Club (ADCI),

she was the President of Jury in Healthcare at ADCI Awards 2021

and won also international recognition at the Creative Floor Healthcare Awards, The New York Festival Health Awards, the One Show, Eurobest and Saniss Awards.