Sarah Dornieden is a Berlin-based creative director, bouncing between art direction and copywriting, which she has developed a passion for over time. She believes the best work is done within a team and when you allow yourself to take a walk every once in a while to clear your head. This way, ideas can emerge that have a real impact on society and the potential to open people's minds.

Sarah has concepted, developed, and implemented classic, digital and integrated campaigns across industries ranging from automotive, finance, FMCG and solar energy to sexual wellbeing. Brands she has worked for include MINI, ebay, Leibniz, Google Pixel, Panasonic, Sparkasse, Deutsche Bahn and EDEKA. Her work has been recognized by creative awards such as ADC, Effie, Max Awards and Gerety.

With a passion for all things digital, she loves to absorb the latest trends in modern pop culture and to engage in conversations about AI design, feminism or queer culture. Her goal is to use her skills purposefully in support of diversity and equality—an ambition she has strengthened through various women’s leadership programs.