I am the Chief Strategy Officer at Publicis France in Paris.

I started in 2014 as a strategist at BETC, before joining Marcel in 2016, where I became Head of Strategic Planning. I had the opportunity to work across a wide range of national and international accounts and to help create award-winning work. At Marcel, I was at the inception of the Black Supermarket campaign and the Act for Food global platform for Carrefour, which were awarded the Creative Effectiveness Grand Prix and the Creative Business Transformation Grand Prix at Cannes Lions.

In 2022, I became Creative Strategy Lead for Publicis France, working alongside CCO Marco Venturelli to help strengthen the group’s creative excellence. Publicis Conseil became Agency of the Year. We launched Leo. And I had the unique chance to initiate and lead the development of ‘Three Words’, an innovation for victims of domestic violence, which earned AXA the Titanium Grand Prix and the Creative Effectiveness Grand Prix.

I have had the honor of receiving 100+ international awards, including some of the most prestigious, 6 Cannes Lions Grand Prix, 7 Eurobest Grand Prix, the D&AD Black Pencil, the White Pencil, 4 Grand LIA, and the Best of Show at the New York Festival.

I have served as President of the Creative Strategy jury at Cannes Lions, and as a juror for international and national award shows including Eurobest, D&AD, Clio, the WARC Awards for Effectiveness, The One Show, the Effie Awards Europe, and the Club des DA.

Having graduated from the Paris Institute of Political Studies, I chose advertising because I believe creativity can be as powerful as politics in making a meaningful impact on society. I am passionate about the work and dedicate my energy to helping brands embrace their time.