Sebastian Lyman is a half-Indigenous (Delaware of the Six Nations) creative from Toronto. Over a 15-year career across three countries, he’s shaped brand-defining work for Mercedes-Benz, RIMOWA and more, collaborating with icons like A$AP Rocky, Patti Smith and Virgil Abloh, along the way. After roles at agencies including TAXI, 72andSunny LA and antoni, he joined Anomaly Berlin in 2017 as its first creative director. Since 2024, he’s led the agency’s creative department as ECD, helping build brands like Zalando, Aston Martin, and Puma through strategically led and culturally connected entertainment.