Selma Ahmed is ECD at DAVID London, the newest office for the award-winning creative shop. Over the past decade she has created acclaimed campaigns for many brands including H&M, Peloton, Lucozade, booking.com, John Lewis, Haagen-Dasz and EA Sports. She continues to shape culturally resonant and impactful work, with the DAVID London office under her leadership producing two Cannes Gold winning campaigns in its very first year, for Kotex 'Art’s Missing Period' and Dove's 'Real Reviews'." As a proud Pakistani Muslim, Selma hopes that by blazing a trail in the industry she can inspire more people of colour to join the industry, after all ‘if you can’t see it, you can’t be it’.