Serge Njimefo

CEO, Mediaplus France (Serviceplan Group)

I am CEO of Mediaplus in France, the independent media agency of Serviceplan Group. I lead the agency's growth in France and its integration within the group's European network, working with brands such as  Andros , MSC Cruises, De'Longhi and Les Secrets de Loly.

Over more than 20 years, I have experienced media from both sides. I started at Vizeum in Paris and London, then led international media strategy on the advertiser side at Lactalis Group. I later held leadership roles at an independent French media group.

I believe great media work starts with a sharp audience insight and turns channel choices into a creative idea in their own right. In the end, it should be judged by the business results it delivers.