Simon Usifo is CEO of BBDO Germany, where he leads one of Germany’s most awarded creative agency networks through a phase of transformation and growth. Over the past 17+ years, Simon has built a truly international career, working across Berlin, London, Shanghai, and Amsterdam. He spent a significant part of his career at Ogilvy before serving as President & Managing Director of 72andSunny Europe.

His background spans advertising, brand transformation, and digital strategy, with a focus on using creativity not just as a communication tool, but as a problem-solving force that drives business results and cultural relevance. Simon is a passionate advocate for ideas that challenge conventions, create meaningful connections between brands and audiences, and ultimately inspire positive change.

As a Eurobest Creative Effectiveness & Creative Strategy Jury member, Simon brings a perspective rooted in both creativity and commercial impact. He is excited to celebrate work that proves the power of creativity to deliver measurable results while pushing the industry forward.