Susanna Juusti is the Chief Operating Officer of Luxid Group, leading the company's European operations and helping organizations navigate the intersection of marketing, technology, data, and creativity. With a career spanning more than three decades, she has witnessed and shaped the evolution of marketing from its traditional roots to today's data-driven and AI-powered landscape.

Throughout her career, Susanna has worked with a wide range of global B2B companies, including SSAB, Roche Diagnostics, Outokumpu, and Visma, among others. She has advised clients on marketing strategy, digital transformation, marketing technology adoption, and operational excellence, helping organizations build scalable, measurable, and future-ready marketing capabilities.

Her passion lies in data-driven marketing operations and transforming data into actionable insights that enable smarter decision-making, more effective campaign planning, and stronger business outcomes. Combining strategic thinking with deep martech expertise, she has extensive experience across the full spectrum of modern marketing disciplines, from creative development to technology implementation.

Today, Susanna is leading the integration of artificial intelligence across Luxid's operations, exploring how AI can enhance creativity, streamline workflows, and unlock new opportunities for marketers and businesses alike. As a Eurobest jury member, she brings a unique perspective that combines creativity, marketing technology, data intelligence, and business impact, with a particular passion for recognizing work that delivers both innovation and measurable results.