Till Diestel is the Chief Creative Officer of Serviceplan Germany since 2022, where he leads the creative outcome of the agenices.

Till is part of the team that pushed the agency to be number 1 agency in Germany three years in a row. In addition the agency got awarded Independent Agency at most major international shows in the last 2 years. Including Cannes Lions Independent Agency of the Year in 2025.

Before joining Serviceplan, Till led BBDO Germany as CCO for 4,5 years, leading the agency to the top of the creative rankings in Germany for the first time in 2021. Working on clients like WhatsApp, Ford, or WWF.

In London he spent three years at adam&eveDDB where he developed prominent campaigns such as H&M Come Together, the John Lewis Christmas campaign, the Skittles Romance Super Bowl ad or the Marmite Gen Project.

Convinced that advertising should be a part of popular culture, Till has won over 1.000 creative awards in total, including 50+ Cannes Lions.