Tobi Demuren is a global B2B marketing leader at LinkedIn, where he leads marketing to some of the world’s largest and most influential advertising agencies. His career has spanned the agency world, enterprise technology and global marketing leadership.

He is known for building memorable, unconventional campaigns and programmes that push beyond traditional B2B playbooks and set a higher creative bar for the category. He is also a longstanding advocate for diversity, equity and inclusion, using his platform to champion underrepresented voices and help drive more inclusive representation across the global marketing industry.

Tobi has contributed to some of the industry’s most influential stages and conversations, including Cannes Lions, Advertising Week and IAB NewFronts. He joins the Eurobest Creative B2B Jury with a belief that the best B2B work should be as creative and culturally resonant as the best of consumer advertising.