Tom Skinner has been the Executive Creative Director for TikTok's Global Business Marketing for the past 4.5 years.

In this time Tom has been creating and consulting on best in class creativity for the biggest and best brands on TikTok and pushing the platform's creativity, effects and commercial offerings.

Prior to this Tom has over 20 years experience at the cutting edge of future focused advertising with UGC and digital innovation at its heart, notably at Lowe, The & Partnership and BBH London.