A seasoned marketing leader with 20+ years of driving brand growth across diverse sectors, Ute brings a unique blend of strategic thinking, creative communication, and a passion for AI-powered marketing. Her extensive experience includes 7 years in the FMCG industry (NL, Germany, UK) where she honed her communication skills developing impactful consumer campaigns. This was followed by 6 years at a strategic marketing consultancy (UK), further solidifying her strategic foundation. Ute then transitioned to the tech world, spending 4 years at Samsung Europe in B2B and B2C roles before joining Google. Currently, she leads the Communications team at Google B2B Marketing (DACH), championing digital and AI transformation. Ute firmly believes that AI can elevate creative communication and drive meaningful connections with audiences.