Valentina Culatti is Global Director of Creative Strategy and Sponsored Production at Snapchat, where she leads the vision and execution of creative and strategic partnerships with brands worldwide. She helps marketers connect with Snap’s community of over 930 million monthly users by shaping campaigns that merge cultural resonance with technological innovation. Her remit spans global creative leadership, commercial impact, and pioneering the use of AI to unlock new forms of storytelling, production and personalisation at scale.

Prior to Snap, Valentina was Director of Creative Shop Northern Europe at Meta, driving strategic creative solutions for some of the world’s most iconic advertisers. Before that, she spent nearly a decade at UNIT9 as Managing Director and Board Director, spearheading award-winning digital, experiential and film work at the intersection of creativity and technology. Her projects have been recognised at Cannes Lions, the Emmys and the BAFTAs.

Across her twenty-year career, Valentina has consistently navigated the shifts in media, advertising and emerging tech. Today, she is particularly focused on the creative potential of AI, exploring how it redefines craft, accelerates ideation and empowers brands to move at cultural speed.