B2B brand strategist and creative planner with 30 years’ marketing experience helping businesses to strengthen their propositions in a more emotional, authentic and audience-centric way. At Transmission, I lead our Brand Services division, responsible for developing distinctive, high-impact strategies, creative ideas and campaigns that accelerate brand awareness, engagement and consideration.

Alongside our client programmes, I've published a number of B2B focused research reports, including ‘The State of B2B Brand Building in 2023’ and ‘Closing the CMO-CFO Brand Value Gap in B2B’, and the launch of the first-ever global B2B Buyer Behavioural Science study ‘The Yes Advantage’.