Velislava Anastasova has been the Managing Director of Starcom, part of Publicis Groupe Bulgaria, since April 2016. With over 21 years of leadership experience across three international media agencies, she also brings valuable marketing expertise from the retail sector.

Throughout her career, Velislava has partnered with global brands across industries including FMCG, finance, cosmetics, technology, and pharmaceuticals. Her work is driven by a deep commitment to both client and team satisfaction, and by Starcom’s guiding philosophy: every media strategy should reflect and understand the needs of the consumer. This approach empowers clients to achieve their business goals in today’s fast-paced, multi-platform landscape.

For Velislava, everything begins with people—her team and her clients. They are the foundation of her work and her greatest strength. She believes that when human insight is combined with data, innovation, and bold, nontraditional thinking, the result is work that not only delivers measurable outcomes but also creates meaningful impact.

Her leadership is grounded in values: curiosity, continuous learning, and humility. To her, modesty isn’t about being quiet—it’s about being open. And that openness fosters growth, both professionally and personally.

Velislava has twice served as a jury member at Bulgaria’s FARA advertising festival and has participated three times in its technical committee. Her expert analyses have been featured in Capital, Dnevnik, and Manager magazine. She has also collaborated with the research agency Pragmatica on projects exploring consumer attitudes and media consumption.