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news / Eurobest announces Grands Prix and Special Awards winners for 2022

Eurobest announces Grands Prix and Special Awards winners for 2022

Italy and France receive the most Grands Prix. Publicis Worldwide is announced as Network of the Year, for the fourth time since 2018. Eurobest Creativity Report is released with rankings and insights from across the Awards.

14 December 2022

Eurobest has today announced the Grands Prix and Special Award winners defining the European benchmark in creative excellence for 2022. Italy and France have received the most Grands Prix at five each and Publicis Worldwide are announced as Network of the Year, for the fourth time since 2018. 

The report presents the definitive European rankings to benchmark creative excellence for the year ahead, as well as in-depth commentary on key trends and themes from inside the jury rooms, identified by the Presidents and their juries.  

Explore the winners on LIONS | The Work

Explore the Eurobest Awards categories and discover the shortlists and winners from 2022.

Gold, Silver and Bronze Eurobest Award winners will be announced on Monday 12 December, followed by the Grands Prix and Special Awards winners on Wednesday 14 December.

Explore the winners

The 2022 Eurobest Creativity Report

The 2022 Eurobest Creativity Report is the leading resource for benchmarking creativity and effectiveness across Europe. It includes the definitive European rankings, as well as in-depth commentary on key trends and themes from inside the jury rooms, identified by the Presidents and their juries.

Get the Report

Grand Prix winners are announced as follows:  


Brand Experience & Activation: ‘Hack Market’, for Back Market, by Marcel, Paris, France

Creative Business Transformation: ‘The Unwasted Beer’, for Heinken, by Publicis Italy, Milan / Publicis Dublin, Italy / Ireland

Creative Commerce: ‘Volvo Street Configurator’, for Volvo Cars Belux, by FamousGrey, Brussels, Belgium.

Creative Data: ‘Toxic Influence’, for Unilever, Dove, by Ogilvy, London, United Kingdom

Creative Effectiveness: ‘Renault - Village Électrique’, for Renault, by Publicis Conseil, Paris, France

Creative Strategy: ‘Reduce The Ride’, for D'Ieteren, by Happiness, an FCB Alliance, Brussels, Belgium

Design: ‘Portuguese (Re)Constitution’, for Penguin Random House Portugal, by FCB Lisbon, Portugal

Digital Craft: ‘Adobe X Bowie’, for Adobe, by Dentsu Creative, Amsterdam, The Netherlands

Direct: ‘Backup Ukraine’, for Polycam X UNESCO X Blue Shield by Virtue Worldwide, New York, USA

Entertainment: ‘Staraoke’, for Prime Video, by Ogilvy, Milan, Italy

Film: ‘The Spider And The Window’, for Samsung Electronics GMBH, by Leo Burnett, Frankfurt, Germany

Film Craft: ‘The Spider And The Window’, for Samsung Electronics GMBH, by Leo Burnett, Frankfurt, Germany

Glass: The Award For Change: ‘Toxic Influence’, for Unilever, Dove, by Ogilvy, London, United Kingdom

Grand Prix for Good: ‘Gender Swap’, for Women in Games, BETC, Paris, France

Healthcare: ‘Sugar Kids’, for Spanish Ministry of Consumer Affairs, by VMLY&R HEALTH, Madrid, Spain

Industry Craft: ‘Chillboards’, for Molson Coors, by NORD DDB, Copenhagen / adam&eveDDB, London / DDB, Chicago, Denmark / United Kingdom / USA

Innovation: ‘Dot Pad. The First Smart Tactile Graphics Display.’, for Dot Incorporation by Serviceplan, Munich / Serviceplan Korea, Seoul, Germany / South Korea

Integrated: ‘The Night is Young’, for Heineken, by Publicis Italy, Milan, Italy

Media: ‘Cirkulär’, for IKEA, by Accenture Song, Copenhagen / IKEA, Taastrup / Marketsquare, Denmark 

Mobile: ‘Hack Market’, for Back Market, by Marcel, Paris, France

Outdoor: ‘Neverending Chase’, for Affinity, by Havas Milan, Italy

PR: ‘Backup Ukraine’, for Polycam X UNESCO X Blueshield by Virtue Worldwide, New York, USA

Print & Publishing: ‘Outlaw Runners’, for Distance, by BETC, Paris, France

Radio & Audio: ‘Did he upgrade or downgrade?', 'Mom but not his Mom' and 'Unsustainable Children', for Burger King, by David, Madrid, Spain

Social & Influencer: ‘The Virtual Heineken Silver’, for Heineken, by Publicis Italy, Milan, Italy



Special Award winners are announced as follows:


Network of the Year:

1 Publicis Worldwide

2 DDB Worldwide

3 Ogilvy


Media Network of the Year: 

1 dentsu X

2 iProspect

3 MediaCom


Agency of the Year: 

1 Publicis Italy, Milan, Italy

2 BETC, Paris, France

3 Marcel, Paris, France


Independent Agency of the Year: 

1 Philipp und Keuntje, Hamburg, Germany

2 Jung von Matt AG, Hamburg, Germany

3 Serviceplan, Munich, Germany


Eurobest Golden Palm:

1 Zauberberg Productions, Germany

2 B-Reel Films, Sweden

3 Artisans du Film, France


Agency of the Year by Market: 

AUSTRIA, Jung von Matt DONAU, Vienna

BELGIUM, Happiness, an FCB alliance, Brussels

FRANCE, BETC, Paris

GERMANY, Scholz & Friends, Berlin

IRELAND, Publicis, Dublin

ITALY, Publicis Italy, Milan

NORWAY, POL, Oslo

PORTUGAL, FCB, Lisbon

ROMANIA, DDB Romania, Bucharest

SPAIN, Leo Burnett, Madrid

SWEDEN, Åkestam Holst, Stockholm

THE NETHERLANDS, Dentsu Creative, Amsterdam

UNITED KINGDOM, adam&eveDDB, London



Young Creatives Competition winners as follows:

Gold: ‘Word Of The Day’, Folke Kühlhorn and Henrik Billing, Sweden, Åkestam Holst NoA

Silver: ‘A New Term, For Better Conditions’, Andrei Popa and Teodora Bonea, Romania, McCann Worldgroup Romania, CIRCLES COLAB

Bronze: ‘Drop of VOLIA’, Davit Kiladze and Nutsa Togonidze, Georgia, JWT Metro


Shortlist:

‘Currency of Freedom’, Kata Valenti and Lelle Buzás, Hungary, DDB

‘ACTS OF VOLIA’, Helga Askehave and Simon Bigaard, Denmark, Advice A/S



Eurobest Unlocked, featuring debriefs from the Jury Presidents, as well as the Eurobest Creativity Report, which provides the rankings and insights from Eurobest, have both been released, alongside the winners at www.lovethework.com/en-GB/eurobest-2022.

For 34 years, Eurobest has celebrated the best creative ideas in Europe and the Grand Prix winning work sets the creative benchmark for the entire European creativity industry. It’s hugely exciting to announce and celebrate the winners through Eurobest Unlocked. The trends and insights that emerge are explored, in-depth, within this year’s Eurobest Creativity Report, which is supported by insights and opinion from our expert juries and Presidents.

Simon Cook

CEO

LIONS