Eurobest announces the Jury line-up for 2025

The line-up sees record number of talent from Eastern Europe, including first-time representation from Azerbaijan

Snapchat’s Valentina Culatti confirmed as Jury President for the refreshed Social & Creator Award

The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, has announced the 2025 Jury line-up. With a record number of experts from Eastern Europe, the line-up reflects the diversity and innovation shaping Europe’s creative landscape.

This year marks a historic moment, with Sona Abbasova, Director Corporate and Marketing Communications, Azercell, Azerbaijan, joining the PR Eurobest Award Jury as the first-ever Juror from Azerbaijan. Her appointment reflects Eurobest’s commitment to staying at the forefront of European creativity, ensuring the line-up mirrors the full cultural and creative breadth of the region. Commenting on her appointment: “Being appointed as a Eurobest Jury member is a great honour. Being the first Juror from Azerbaijan makes it a double honour. For me, PR is about turning business insights into well-crafted ideas and compelling stories that align with a brand’s long-term aspirations: ideas that move people, and stories that resonate across stakeholders. I will look for works that are led by strong insights and well-designed strategy, the works that are culturally relevant and genuinely embraced by the relevant stakeholders to make the best impact.”

Marian Brannelly, Global Director of Awards, LIONS, said: “We’re thrilled to welcome an exceptional cohort of inspiring talent from across Europe this year. Their expertise ensures that the Eurobest Awards continue to celebrate work that sets the standard for creative excellence. Each Juror brings deep experience, expert insight and perspective to the table, and their mission is crucial in recognising ideas that resonate culturally, inspire, and push the industry forward. We look forward to seeing them in action later this year.”

Eurobest also announces that Valentina Culatti, Global Director Creative Strategy and Production, Snapchat, Global, will serve as Jury President for the Digital Craft and Social & Creator Eurobest Awards, which completes the 2025 Jury President line-up. Formerly the Social & Influencer Eurobest Award, the Social & Creator Eurobest Award has evolved to reflect the growing role creators play in the marketing landscape. With two decades of experience at the intersection of creativity, technology and culture, Culatti’s expertise in harnessing innovation to help brands resonate with audiences and drive measurable impact will be pivotal in setting the benchmark for work that celebrates how creators are redefining brand narratives and shaping the future of business success. Culatti commented: "I’m honoured to be Jury President for the Digital Craft, Social & Creator Jury at Eurobest 2025. Craft today is about curation, shaping meaning in a world of infinite options. AI has expanded the toolkit, but it’s the human layers of friction and imagination that give ideas their emotional weight. At the same time, creators have become co-authors of culture. They don’t just distribute ideas, they originate and transform them with their communities in ways that can feel authentic, participatory and alive. In the Jury room, I’ll be looking for work where these forces meet: where technology amplifies craft, and where creators are central to building ideas that feel inevitable to culture and impossible to ignore."

The Eurobest 2025 Juries have been named as:

Audio & Radio, Film, Print & Publishing: Javier Campopiano | Global Chief Creative Officer, McCann Worldgroup and McCann, Global Ana Balarin | Chief Creative Officer, Wieden+Kennedy London, UK Helen Rhodes | Chief Creative Officer, Grey London, UK Julien Colas | Creative Director, Publicis Conseil, France Karolina Galácz | Creative Director, Café Communications, Hungary Linda Elers | Creative Director and Partner, M+C Saatchi Stockholm, Sweden Philipp Feit | Chief Creative Officer, German Wahnsinn, Germany Rafa Gil Fuentes | Creative Director, CHINA, Spain

Brand Experience & Activation, Creative Commerce: Till Diestel | Chief Creative Officer, Serviceplan, Germany Apolline Picot | Executive Creative Director Experience, Landor, EMEA Camilla Bjørnhaug | Senior Creative, TRY, Norway Emiliano De Pietri | Chief Creative Officer, McCann London and Global Creative Partner, Global Brands, McCann Worldgroup, Global Enver Kikava | CEO, Publicis Groupe, Ukraine Hazel Tracey | Creative Director, The LEGO Agency, Global Marie Feliho | Founder, Chief Customer Officer, Mikwabo, Customer Engagement, UK Ruxandra Papuc | Executive Creative Director and Partner, AIN'T, Global

Creative B2B: Katy Maloney | Global Managing Partner, B2B, WPP Media (Wavemaker), Global Andreas Dahlqvist | CEO and Chief Creative Officer, NORD DDB, Nordics Anna Harris | SVP Strategy, Ledger Bennett, a Havas company, Global Kelly McConville | VP of Marketing, Fourthline, the Netherlands Roland Rudolf | Chief Creative Officer, wob, Germany Russell Suthers | Creative Director, Park & Battery, Global Samantha Almon Adeluwoye | Global Director of Content, Social Media, and Storytelling, Maersk, Global

Creative Business Transformation: Lauren Ogúndèkó | Global Chief Addressable Activation Officer, IPG Mediabrands, Global Alissa Rabe | Senior Creative Strategy and Industry Lead, Google, Germany Arnau Vidal | Head of Creative Transformation, Burson, Spain Carlo Noseda | CEO, M+C Saatchi, Europe Ignacio Ferioli | Chief Creative Officer Europe, GUT, Europe Klara Leander | Managing Partner, EY Doberman, Sweden Matthieu Vercruysse | Chief Transformation Officer, Publicis Groupe, Belgium

Creative Data, Innovation: Marcin Sosiński | Chief Creative Officer, Dentsu Creative, Poland and CEE Amy Hore | Experience Strategy Director, AKQA, EMEA Gabriel Mattar | European Chief Creative Officer, INNOCEAN, Europe Laura Paikkari | Executive Creative Director, TBWA\Helsinki, Finland Michele Cireddu | Creative & Innovation Lead, Leo, Italy Nicola James-Pryce | Head of Insight Data Science, Kantar Media, Global Stephen Rogers | Group Creative Director, Droga5 Dublin, part of Accenture Song, Ireland

Creative Effectiveness, Creative Strategy: Najoh Tita-Reid | Chief Growth Officer, Mars Petcare, Global Boris Nihom | CEO, Dentsu, Benelux Martin Woska | Chief Creative and Strategy Officer, TRIAD Bratislava, Slovakia Mathieu Laugier | Managing Director, BETC, France Miriam Plon Sauer | Global Chief Strategy Officer, AKQA, Global Simon Usifo | CEO, BBDO, Germany Velislava Anastasova | Business Leader, Starcom, part of Publicis Groupe, Bulgaria

Design, Industry Craft: Jaime Mandelbaum | Chief Creative Officer EMEA, VML, EMEA Frank Schouwaerts | Head of Design, Mutant™, Belgium Jenne Genser | Creative Director, Accenture Song, DACH Kheireddine Sidhoum | co-CEO and Global Chief Creative Officer, Dragon Rouge, Global Nina Friman | Art Director, Forsman & Bodenfors, Sweden O. Nadir Aydin | Executive Creative Director, MullenLowe Istanbul, Turkey Omobolanle Banwo Osadolo | Founder and Brand Designer, Geneza Brands and Geneza School of Design, UK Stefanie Schwarzinger | Creative Lead, Fredmansky, Austria

Digital Craft, Social & Creator: Valentina Culatti | Global Director Creative Strategy and Production, Snapchat, Global Jamie Wallace | Founder and Creative Director, Origin Creative Agency, UK Kristine Holzhausen | Chief Creative Officer, Leo, Germany Maciej Twardowski | Chief Creative Officer, Ogilvy, Poland Marion Thiery | Creative Director, DDB Paris, France Michal Sitkiewicz | Senior Creative and Partner, Åkestam Holst NoA, Sweden Riccardo Fregoso | Chair Creative EMEA and Chief Creative Officer SEMENAT, Dentsu Creative, EMEA and SEMENAT

Direct, Outdoor: Marco Venturelli | President and Chief Creative Officer, Leo | Chief Creative Officer, Publicis Groupe France | CEO and Chief Creative Officer, Publicis Conseil, Global Andrea García | Associate Creative Director, DAVID Madrid, Spain Cristina D'Anna | Creative Director, Monks Milan, Italy Juraj Bartoš | Creative Director, Free Andy, Slovakia Sarah Dornieden | Creative Director, Jung von Matt SPREE, Germany Sebastian Pandonis | Creative, Anorak NoA, Norway Zuza Duchniewska-Sobczak | Chief Creative Officer, DDB Warsaw, Poland

Entertainment: Francesca Zazzera | Global Chief Production Officer, LePub, Global Anna Putts | Senior Director, Marketing, Netflix, CEE Bolu Akindoyin | Chief Operating Officer and Co-Founder, Miai+ Brand Partnerships, Global Keturah Cummings | Founder and Director of Strategy & Creative, Forward Slash, UK Marc Richard Vander Heyden | Creative Director, Happiness, an FCB alliance, Belgium Rana Khoury | Co-Founder, Creative Director, Read The Room, France Sebastian Lyman | Executive Creative Director, Anomaly, Germany

Film Craft: Jax Ostle-Evans | Managing Director, Stink Studios, UK Anne Akande | Non-Executive Director, ACCESS: VFX, UK Jan Erik Nõgisto | Director and Partner, Kuukulgur Film, Estonia Khalid El Khouani | Executive Producer, Wieden+Kennedy Amsterdam, the Netherlands Marjorie Jorrot | Head of Creative Production, antoni, Germany Mickaël Bandela | Documentary Filmmaker, Editor, Ruska Films, France Raquel Gomes da Costa | Head Producer, Havas, Portugal

Healthcare: Paul Kinsella | Chief Creative Officer, Havas Health Network, Europe Alexandra Trudnowski | Chief Strategy Officer EMEA and Head of DACH, dentsu Health, EMEA and DACH Dimitri Guerassimov | Chief Creative Officer, VML France and Chief Creative Officer, Colgate-Palmolive, WPP, EMEA Marta Toth | VP Global Marketing & Innovation, LifeStyles Healthcare, Global Olivia Otesanya | Marketing Lead Health & Wellness, Liquid I.V., UK and Founder, Life Of A Marketing Girl, UK Sarah Amatori | Creative Director, McCann Health Boot, Italy Xavier Sánchez | Chief Creative Officer, UMBILICAL, Spain

Media: Rohan Tambyrajah | Worldwide Chief Experience Officer and EMEA Chief Strategy Officer, PHD, Global Christian Wilkens | Chief Growth Officer, Publicis Media, Germany Elias Reinheimer | Chief Creative Officer, Havas Play, the Netherlands Gerardo Mariñas | CEO, House of Communication, Spain Lara Jelinski | Chief Growth Officer Central Europe and CEO Media Switzerland, Dentsu, Central Europe and Switzerland Michelle Sarpong | Head of Activation, the7stars, UK Orsolya Szladovics | Executive Creative Director, WPP Media, Hungary and Europe

PR: Dr Sabine Hueckmann | Managing Director and Senior Partner, fischerAppelt, relations, Germany Anna Fountouli | Head of Strategic Planning and PR, Solid Havas, Greece James Woods | Executive Creative Director, Edelman, UK Jean Paoli | Executive Creative Director, Europe, Weber Shandwick, Europe Sebastian Stepak | CEO, MSL, CEE Shakira Akinjobi | Director, Influencer Marketing UK and EMEA, Burson, UK and EMEA Sona Abbasova | Director Corporate and Marketing Communications, Azercell, Azerbaijan

About the Jury, Simon Cook, CEO, LIONS, said: “This year's Jury line-up demonstrates the critical role creativity plays in delivering measurable business impact. By recognising work that drives growth, engagement and brand value, Eurobest continues to highlight how innovative ideas translate into real results for businesses across Europe.”

Entries into Eurobest are being accepted until 16 October 2025, and registration into the Eurobest Young Creatives Competition will close on 3 November 2025. Further information on the Awards can be found at www.eurobest.com.