European Creativity Report, the global resource for benchmarking creativity and effectiveness across Europe, is also published
12 December 2019
The eurobest Awards 2019 culminated today with the announcement of the Grand Prix and Special Award winners. The European Creativity Report has also been published.
The Grand Prix winning work that triumphed this year is presented in a unique digital-first format, ensuring the entire European creative community can learn and be inspired by the insights. Videos including commentary from the eurobest Jury Presidents is available to view on the eurobest website from 10am GMT on 12th December 2019. Bronze, Silver and Gold winners were announced on the 9 December 2019 and are also available to view online.
The results in the 2019 European Creativity Report rankings are based entirely on performance at the eurobest Awards, and are supplemented by in-depth commentary and insights, uncovering the key trends and themes identified in the award-winning work. The Report summarises discussion from inside the jury rooms, presented alongside the definitive European rankings of top performing networks, agencies and production companies to benchmark excellence for the year ahead.
Louise Benson, VP Festivals, eurobest, commented: “As one of the world’s largest and most prestigious creative awards, eurobest has once again set the bar for Europe’s creative communications community. None of it would be possible without our jury members who represent all corners of Europe and an ever-broadening definition of creativity. They bring unique insights from the region, as well as a wealth of experience from their respective fields. Thank you to our juries and to all those who entered this year.”
The European Creativity Report, the leading global resource for benchmarking creativity and effectiveness across Europe, is available to view on the eurobest website: https://www.eurobest.com/European-Creativity-Report
The full breakdown of eurobest winners is:
Brand Experience & Activation presented 26 awards: 5 Gold, 8 Silver and 12 Bronze. The Grand Prix was awarded to ‘Thisables,’ for Ikea, by McCann, Tel Aviv, Israel
In Creative Effectiveness 3 awards were given: 2 Creative Effectiveness awards and the Grand Prix, which was presented to ‘Bloodnormal,’ for Essity, by AMV BBDO, London, United Kingdom
Creative Strategy awarded a total of 3 awards. 2 Creative Strategy awards and the Grand Prix, which went to ‘Viva La Vulva,’ for Essity, by AMV BBDO, London, United Kingdom
Creative Ecommerce presented 3 awards. 2 Creative Ecommerce awards and the Grand Prix was honoured to ‘DO Black – the Carbon Limit Credit Card’, for Doconomy, by RBK Communication, Stockholm, Sweden
In Creative Data 4 awards were given. 1 Gold, 1 Silver, 1 Bronze and the Grand Prix was presented to ‘Road Tales’ for Volkswagen, by Isobar, Amsterdam / ACHTUNG! mcgarrybowen, Amsterdam, The Netherlands
In Design 15 awards were presented: 2 Gold, 4 Silver and 8 Bronze and a second Grands Prix was awarded to ‘Thisables,’ for Ikea, by McCann, Tel Aviv, Israel
5 awards were presented in Digital Craft: 1 Gold, 1 Silver and 2 Bronze and the Grand Prix was presented to ‘Address the Future’, for Carlings, by Virtue, Copenhagen, Denmark
In Digital 16 awards were honoured: 3 Gold, 5 Silver and 7 Bronze and the Grand Prix was awarded to ‘The E.V.A. Initiative’, for Volvo Cars, by Forsman & Bodenfors, Gothenburg, Sweden
Direct awarded 20 awards: 3 Gold, 6 Silver, 10 Bronze and the Grand Prix went to ‘The Tampon Book: A Book Against Tax Discrimination’, for The Female Company, by Scholz & Friends, Berlin, Germany
In Entertainment 10 awards were presented: 2 Gold, 2 Silver and 5 Bronze and a second Grands Prix went to ‘Road Tales’ for Volkswagen, by Isobar, Amsterdam / ACHTUNG! mcgarrybowen, Amsterdam, The Netherlands
Film Craft presented 30 awards: 3 Gold, 10 Silver and 16 Bronze and the Grand Prix went to ‘The Small Escape’, for BMW AG, by Jung von Matt, Hamburg, Germany
Film honoured a total of 20 awards: 3 Gold, 6 Silver and 10 Bronze. The Grand Prix went to ‘Viva La Vulva,’ for Essity, by AMV BBDO, London, United Kingdom
Glass: The Award for Change awarded a total of 4 awards: 3 Glass awards and the Grand Prix was picked up by ‘Viva La Vulva,’ for Essity, by AMV BBDO, London, United Kingdom
Print & Publishing presented 8 awards: 1 Gold, 2 Silver and 4 Bronze and a second Grands Prix went to ‘The Tampon Book: A Book Against Tax Discrimination’, for The Female Company, by Scholz & Friends, Berlin, Germany
Outdoor gave 16 awards: 3 Gold, 4 Silver and 8 Bronze and the Grand Prix went to UberToys, for Uber, by DDB Paris, France
Radio & Audio presented 8 awards: 1 Gold, 2 Silver and 4 Bronze and the Grand Prix went to ‘Green Dawn’, for Ubisoft, by DDB Paris, France
In Media 16 awards were presented: 3 Gold, 5 Silver and 7 Bronze. The Grand Prix went to ‘No Need to Fly – Around the World in Germany’, for Deutsche Bahn (German Rail), by Ogilvy Germany, Frankfurt
PR awarded a total of 21 awards. 4 Gold, 7 Silver and 9 Bronze and a second Grands Prix was awarded to ‘The E.V.A. Initiative’, for Volvo Cars, by Forsman & Bodenfors, Gothenburg, Sweden
Mobile presented a total of 5 awards: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix went to ‘StorySign’, for Huawei, by FCB Inferno, London, United Kingdom
Innovation awarded a total of 3 awards. 2 Innovation awards and a second Grands Prix went to ‘Do Black – the Carbon Limit Credit Card’, for Doconomy, by RBK Communication, Stockholm, Sweden
Healthcare awarded a total of 12 awards. 1 Grand Prix, 2 Gold, 4 Silver, 5 Bronze and a second Grand Prix went to ‘Viva La Vulva,’ for Essity by AMVBBDO, London, United Kingdom
Integrated presented a total of 5 awards. 1 Gold, 2 Silver and 1 Bronze and ‘Viva La Vulva,’ for Essity, by AMV BBDO, London, United Kingdom, picked up the Grands Prix
Industry Craft awarded a total of 8 awards: 2 Gold, 3 Silver and 2 Bronze. The Grand Prix went to ‘Made in Fukushima’, for METER Group, by Serviceplan Germany, Munich / University of Tokyo / Fukushima Saisei, Tokyo / METER Group, Pullman
In the Special Awards, the following winners were announced:
NETWORK OF THE YEAR:
1 BBDO WORLDWIDE
2 McCANN WORLDGROUP
3 DDB WORLDWIDE
MEDIA NETWORK OF THE YEAR:
1 PHD WORLDWIDE
2 BLUE 449
3 HAVAS MEDIA GROUP
AGENCY OF THE YEAR:
1 AMVBBDO London, United Kingdom
2 DDB PARIS Paris, France
3 SCHOLZ & FRIENDS Berlin, Germany
INDEPENDENT AGENCY OF THE YEAR:
1 RBK COMMUNICATION Stockholm, Sweden
2 JUNG VON MATT Hamburg, Germany
3 SERVICEPLAN GERMANY Munich, Germany
COUNTRY AGENCY OF THE YEAR:
AMVBBDO London, United Kingdom
DDB PARIS Paris, France
FORSMAN & BODENFORS Gothenburg, Sweden
GOLDEN PALM:
1 VIRTUE Denmark
2 TEMPOMEDIA Germany
3 NEW LAND Sweden
4 750MPH United Kingdom
5 = SOMESUCH United Kingdom
5 = TIME BASED ARTS United Kingdom
5 = TRIM EDITING United Kingdom