Eurobest names 2026 Jury line-up

Most geographically representative line-up to date spans 28 markets, with record Eastern European representation

Eurobest has announced its 2026 Juries, bringing together creative leaders from 28 markets in the Awards’ most geographically representative line-up to date. Juries will convene in London, UK this November to set the benchmark for European creative excellence.

This year’s line-up also marks Eurobest’s strongest Eastern European representation historically, with 16 Jurors from nine markets across the region: Azerbaijan, Bulgaria, Czech Republic, Georgia, Hungary, Poland, Romania, Turkey and Ukraine. This follows the 2025 Awards, which saw more creative work from the region awarded, including two first-time wins for Bosnia and Herzegovina.

Lithuania and Serbia will also be represented on the Jury for the first time in 2026, extending the Awards’ reach across Northern and Southern Europe and broadening the mix of markets and cultural viewpoints represented in the judging room.

The Jury brings together leaders from brands and platforms including Uber, LinkedIn, Procter & Gamble, La Poste, Vlisco, Electric Castle, Apple and The LEGO Group, alongside leaders from agencies and creative businesses across Europe.

Simon Cook, CEO, LIONS, said: “Europe’s creative landscape is incredibly varied, and having that reflected in the judging rooms brings invaluable perspectives to the evaluation process. This year’s Jury brings together more markets than ever before, and that breadth brings different cultural, commercial and creative contexts into the conversation, resulting in richer debate and a stronger benchmark for the work setting the standard across Europe.”

The full Jury line-up can be viewed here. Entries into Eurobest are being accepted until 15 October 2026. Further information on the 2026 Awards, including Entry Kits and the LIONS Integrity Handbook, can be found here.

Winners of this year’s Eurobest Awards will be announced on Tuesday 1 December. The Grand Prix winners will be revealed at a dedicated evening reception taking place at the Southbank Centre, London, UK, following a full day of content at Most Contagious.