Eurobest reveals 2025 Shortlists

Bosnia & Herzegovina receives first-ever shortlists and independent agencies see greater prominence

The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, has today revealed the 2025 shortlisted work. Earlier this month, Juries convened in London to review and benchmark the very best in European creativity and effectiveness.

This year’s Awards received entries from 37 markets across Europe, with work from 25 of those markets making the shortlists. Bosnia & Herzegovina made history at this year’s Awards, with ‘It’s Time to Stop!’ from Via Media for Bingo receiving four shortlists across the Glass: The Award for Change, Creative Strategy and PR Eurobest Awards.

Independent agencies also strengthened their presence within the Awards, receiving more shortlists, underscoring their dynamic creative impact across the European market. And reflecting the growing focus on specialised creativity, the Creative B2B Award, now in its second year, saw a notable rise in participation.

Simon Cook, CEO, LIONS, commented: “This year’s Eurobest shortlists capture European creativity at a transformative moment. From Bosnia & Herzegovina's historic first to the rise of independent agency recognition, the work reflects how creativity is evolving to deliver real impact across the region. We look forward to celebrating the winners that will set the benchmark for creative excellence across Europe at the Eurobest Awards Show.”

Marian Brannelly, Global Director of Awards, LIONS, added: “This year’s shortlists celebrate the rich diversity and depth of ideas shaping Europe’s creative landscape, with a breadth of markets represented, showcasing the region’s cultural richness. These shortlists truly capture the progressive spirit driving creativity forward in the region. Congratulations to all shortlisted entrants and thank you to our Jurors for curating this exceptional body of work.”

The 2025 winners, including the Young Creative Competition winners, will be announced at the Eurobest Awards Show on Thursday 4 December, starting at 2pm GMT (3pm CET/4pm EET). As well as celebrating this year’s winners, the Awards Show will offer behind-the-scenes insights from the Jury. The Awards Show will be accessible via The Work – sign up here for further details.

All shortlists are now available to view exclusively on The Work.