Eurobest reveals its 2025 Jury Presidents

Poland joins the Jury President line-up for the first time

Eurobest, celebrating Europe’s most groundbreaking creativity, has revealed the Jury Presidents who will oversee the 2025 Awards. Meeting in London this Autumn, these industry leaders will guide their Juries to benchmark excellence across Europe’s very best creative and effective work.

Among the Jury Presidents, Marcin Sosiński, Chief Creative Officer, Dentsu Creative, Poland and CEE, makes history as the first-ever Jury President from Poland. Sosiński will lead the Creative Data and Innovation Jury. On his appointment, he commented: “It’s a true honour to serve as Jury President for the Creative Data & Innovation category at Eurobest in 2025 – a space where creativity meets intelligence, proving that behind every number is a human story, and behind every insight, the potential for meaningful transformation. As the first Jury President from Poland, I’m proud to bring the voice of my country and the rich creative spirit of Central and Eastern Europe to this global stage. I look forward to celebrating the bold, beautiful work that proves data, in the right hands, can shape the future of our industry.”

Building on the 2025 changes to the Eurobest Design Award, which broaden the scope to recognise design’s role in shaping holistic brand experiences and driving measurable impact, this year’s Jury will be guided by Jaime Mandelbaum, Chief Creative Officer EMEA, VML, EMEA. As design continues to evolve from a craft-led discipline to a strategic driver of innovation and effectiveness, Mandelbaum will lead the Jury in celebrating work that sets new standards for how design influences culture, business, and society. He said: “I'm absolutely thrilled to be heading up the Design and Industry Craft Eurobest Award Jury this year. Design and craft profoundly shape and inform the perception of brands before anyone makes any conscious choice. It's about that meticulous attention to what is being created that builds anticipation, trust, and desire long before a product is touched, a service is engaged, or something gets clicked on. We’re seeking the kind of excellence that, through its very presence and thoughtful execution, communicates value, evokes emotion, and establishes a relationship with the audience, setting the stage for the experience with every subsequent interaction. It’s about celebrating creativity that understands the power of the first impression, recognising that true impact starts long before the first click or purchase.”

The Eurobest 2025 Jury Presidents have been named as:

Audio & Radio, Film, Print & Publishing: Javier Campopiano, Global Chief Creative Officer, McCann Worldgroup and McCann, Global

Brand Experience & Activation, Creative Commerce: Till Diestel, Chief Creative Officer, Serviceplan, Germany

Creative B2B: Katy Maloney, Global Managing Partner, B2B, WPP Media (Wavemaker), Global

Creative Business Transformation: Lauren Ogúndèkó, Global and EMEA Chief Activation Officer, KINESSO, Global

Creative Data, Innovation: Marcin Sosiński, Chief Creative Officer, Dentsu Creative, Poland and CEE

Creative Effectiveness, Creative Strategy: Najoh Tita-Reid, Chief Brand & Experience Officer, Mars Petcare, Global

Design, Industry Craft: Jaime Mandelbaum, Chief Creative Officer EMEA, VML, EMEA

Direct, Outdoor: Marco Venturelli, President and Chief Creative Officer, Leo | Chief Creative Officer, Publicis Groupe France | CEO and Chief Creative Officer, Publicis Conseil, Global

Entertainment: Francesca Zazzera, Global Chief Production Officer, LePub, Global

Film Craft: Jax Ostle-Evans, Managing Director, Stink Studios, UK

Healthcare: Paul Kinsella, Chief Creative Officer, Havas Health Network, Europe

Media: Rohan Tambyrajah, Worldwide Chief Experience Officer and EMEA Chief Strategy Officer, PHD, Global

PR: Dr Sabine Hueckmann, Managing Director and Senior Partner, fischerAppelt, relations, Germany

About the Jury Presidents, Simon Cook, CEO, LIONS, said: “Our Jury Presidents embody the diversity and excellence of European creativity. From first-time representation to world-class leaders across design, strategy, and innovation, this line-up reflects the richness of talent driving the industry forward. Their expertise will ensure Eurobest continues to set the benchmark for creative effectiveness across the region.”

Entries into Eurobest are being accepted until 16 October 2025. Further information on the Awards can be found at www.eurobest.com.