First-time Eurobest Gold award wins announced for Croatia, Estonia, and Latvia. France wins highest number of trophies, Germany second, the United Kingdom third
13 December 2021
Eurobest, Europe’s creative benchmark for excellence in the branded communications industry, has today announced the Bronze, Silver and Gold winners of the Eurobest Awards. The Grand Prix and Special Award winners are to be announced during Eurobest Unwrapped, on 15 December, which will determine the European benchmark in creative excellence for 2021.
Now in its 33rd year, the Eurobest awards - part of the LIONS family - honour diverse creative excellence from across Europe. Croatia, Estonia and Latvia have all earned Gold Eurobest awards for the first time in 2021 and France has won the highest number of trophies, Germany second and the United Kingdom third.
Susie Walker, VP, Awards and Insight, LIONS, said: “Our juries have now selected the Eurobest award winners, establishing a body of stand-out work that truly represents the diversity of creativity across the region. We would like to extend a huge thank you to all of our juries and Presidents."
Simon Cook, Managing Director, LIONS, added: “Eurobest has celebrated European creativity for 33 years now; setting the benchmark for creative excellence in the region. This body of winning work presents fascinating insights into the current industry landscape and where we’re headed in the future. We would like to extend our congratulations to all the people, and teams, involved and look forward to celebrating alongside the winners and the European creative community during Eurobest Unwrapped.”
Winners are announced as follows:
Brand Experience & Activation: 3 Gold, 6 Silver and 9 Bronze Eurobest Awards
Creative Business Transformation: 1 Creative Business Transformation Eurobest Award
Creative Data: 1 Gold, 1 Silver and 1 Bronze Eurobest Award
Creative eCommerce: 2 Creative eCommerce Eurobest Awards
Creative eCommerce Jury President, Rob Doubal, Chief Creative Officer, McCann UK & Co-President, McCann London commented: “How we pay’, covering ‘why we pay’ & ‘what we pay with’ has been a subtext of the pandemic. How brands manifest their value exchange during & throughout the pandemic has been intriguing. From fluctuating prices, new charitable dynamics, responsible repacking trends, and social platform cache as currency, e-commerce is an incredibly exciting category.”
Creative Effectiveness: 2 Creative Effectiveness Eurobest Awards
Creative Strategy: 2 Creative Strategy Eurobest Awards
Design:1 Gold, 2 Silver, 6 Bronze Eurobest Awards
Digital Craft: 1 Gold, 3 Silver, 2 Bronze Eurobest Awards
Direct: 2 Gold, 5 Silver, 7 Bronze Eurobest Awards
Entertainment: 2 Gold, 2 Silver, 5 Bronze Eurobest Awards
Film: 5 Gold, 7 Silver, 12 Bronze Eurobest Awards
Film Craft: 4 Gold, 9 Silver, 12 Bronze
Eurobest Award Glass: The Award For Change: 1 Glass Eurobest Award
Healthcare: 2 Gold, 2 Silver, 4 Bronze Eurobest Awards
Industry Craft: 1 Gold, 3 Silver, 3 Bronze Eurobest Awards
Innovation: 1 Innovation Eurobest Award
Innovation Jury President, Alexander Schill, Global Chief Creative Officer Serviceplan Group, said: “Innovations are happening all over the place. We are living in a time of change. And change is forcing us to find new solutions. All challenges – no matter if in business or humanity or sustainability – can be tackled and solved by the right innovation. If we turn innovation in our forehead as the first principle, we can truly use these times of uncertainty to change the world to a better place.”
Integrated: 2 Integrated Eurobest Awards
Media: 3 Gold, 6 Silver, 10 Bronze Eurobest Awards
Mobile: 1 Gold, 1 Silver, 2 Bronze Eurobest Awards
Outdoor: 2 Gold, 5 Silver, 8 Bronze Eurobest Awards
PR: 2 Gold, 3 Silver, 4 Bronze Eurobest Awards
PR Jury President, Charlotte Witte, Head of Global Client Strategies, Weber Shandwick, commented: “Our winners were solving big societal challenges in an insightful and creative way – from inclusion and diversity to sustainability and freedom of expression. Their creativity showed in seeing the world differently to solve a problem, as well as the creativity of the solution itself and raising the bar in craft and execution.
Our winners were truly showing the power of earned to engage and drive purposeful change for people and society.”
Print & Publishing: 1 Gold, 2 Silver, 4 Bronze Eurobest Awards
Radio & Audio: 1 Gold, 2 Silver, 3 Bronze Eurobest Awards
Social & Influencer: 3 Gold, 4 Silver, 7 Bronze Eurobest Awards
All of the Gold, Silver and Bronze winners, and all shortlists, are now available to view on: www.eurobest.com.
Join us for Eurobest Unwrapped on Wednesday 15 December, where the Grand Prix and special award winners will be announced, with fresh insights straight from the jury room, plus the release of the Eurobest Creativity Report.
All Entries, Shortlist & Winners will be available on lovethework.com on Wednesday 15 December.