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Eurobest Announces 2021 Shortlists

Shortlists revealed ahead of the winners announcement on 15 December to determine the European benchmark in creative excellence

New Creative Business Transformation and Social and Influencer Eurobest Awards and the reimagined Creative Effectiveness Eurobest Award shortlists are announced

01 December 2021

Eurobest, Europe’s creative benchmark for excellence in the branded communications industry, has today announced that 593 pieces of creative work, from a total of 2662 entries, have been selected for the 2021 awards’ shortlists, from across European countries and beyond.

Susie Walker, VP, Awards and Insight, LIONS, said: “Our Eurobest juries have now determined the shortlists from Europe’s very best creative work to set the definitive creative benchmark. Across the 24 Awards, a body of diverse, distinctive, ground-breaking creative work has risen to the top to take a shortlist place.”

Simon Cook, Managing Director, LIONS, added: “Eurobest has celebrated the best creative ideas in Europe for 33 years now; setting the benchmark for creative excellence and providing insight on the current landscape. We’re delighted to announce the shortlists and to get ready to reveal the winners and uncover the key insights and trends at Eurobest Unwrapped.”

Now in the 33rd year, the Eurobest awards - part of the LIONS family - honour diverse creative excellence in Europe. Eurobest Grands Prix and Special Award winners will be announced online during Eurobest Unwrapped on 15 December,which will feature winning case study films, insights from the Jury Presidents on the winning work, reels from the Special Awards winners, plus a look at themes and trends, fresh from the jury rooms. The European Creativity Report will also be revealed. The Gold, Silver and Bronze winners will be announced on 13 December. All shortlists are now available to view on: