Creative Effectiveness

The Creative Effectiveness eurobest Award celebrates the measurable impact of creativity.

Entries will need to demonstrate hard results over the long term; that is how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.

To be eligible your work must have won or been shortlisted at eurobest in 2016, 2017 or 2018.

The same piece of work can be entered up to three times in Creative Effectiveness.