Standalone technological solutions including tools, products, models, platforms and other forms of ad tech will also be recognised, as well as creative campaigns utilising new tech.
Technology entered must be at prototype/pre-production stage. Pre-development ideas/concepts are not eligible.
Entrants must be in a position to fully demonstrate the technology.
The same piece of work can only be entered once into Innovation.
Shortlisted entrants will be required to present their work live to the jury at eurobest in London.